On Wednesday, Coca-Cola India revealed its entry into the market of ready-to-drink tea beverages by introducing \’Honest Tea.\’
The brand falls under the ownership of Honest, a subsidiary of the Coca-Cola Company.
As per statements from company representatives, the organic green tea utilized in the product will be sourced from the Makaibari Tea Estate, owned by Luxmi Tea Co Private Ltd based in Kolkata. An MoU formalizing this collaboration was signed during the seventh edition of the Bengal Global Business Summit (BGBS).
The primary aim of this launch is to provide consumers with a more diverse range of beverage options, as explained by a senior official from Coca-Cola India & Southwest Asia. The iced green tea will be offered in Lemon-Tulsi and Mango variants.
