UCPMP: Govt. issues marketing code for pharmaceutical firms

The Department of Pharmaceuticals issued the Uniform Code for Pharmaceutical Marketing Practices (UCPMP), 2024, specifying the rules for the use of the words “safe’’ and “new’’ for drugs.

The Code stated that medical representatives must not employ any inducement or subterfuge to gain an interview, and that they must not pay, under any guise, for access to a healthcare professional.

Companies or their representatives should not pay cash or monetary grants to any healthcare professional or their family members (both immediate and extended) under any pretext.

Gifting is prohibited by any pharmaceutical company or its agent, that is, distributors, wholesalers, retailers, and so on.

Additionally, no pecuniary advantage or benefit in kind may be offered, supplied or promised to any person qualified to prescribe or supply drugs by any pharmaceutical company or its agent.